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Video Marketing

Updated: Jan 22

The pandemic proves real estate agents are creative and resilient. As the world took on a new normal, agents learned to use photos, videos, and other marketing methods to keep selling properties. Real estate professionals soon discovered the power of quality images and how they compel potential buyers to take action.

Appeal to a Broader Market

There are almost as many marketing strategies as there are different types of consumers. With that in mind, it makes sense to us to include videos with all real estate listings. Some buyers want detailed descriptions, while others prefer photos or videos. Including all of these marketing tools reaches a broader group of consumers to generate more new leads.

Visually Entices Buyers

The power of imagery is evident in all the marketing materials people view each day. Beautiful images get consumers to take action. A quality video visually entices buyers for you by making them want to see more. Including visual representations of each room and the outdoor areas, so people almost feel like they visited your property.

Shows Properties in a Fantastic New Way

The traditional real estate listing with a generic description and a few photos is not enough to reach out to savvy consumers. Smart buyers expect to see as much of the property as possible before scheduling a showing, especially after quarantining.

Take a Video Tour

We Use blogs, Facebook Live, YouTube, and other online opportunities to share video tours of available properties. Create a live tour for new listings to generate hype and interest in the home. Live video tours have also been a viable alternative to open houses during social distancing. We can Walk the viewers through each room, highlight the best features, and make people feel like they are taking a real tour of the house.

Set the Listing Apart from the Competition

Original videos set a listing apart from competitors’ available properties. We Use a professional videographer for luxury properties to appeal to a discerning worldwide market. Our friendly informative videos for other listings, based on the target audience. Create videos that reach out to the types of people who would be interested in buying the home.

Highlights the Finer Features of the Property

Videos provide an excellent opportunity to elaborate on all the finer features of a property. Show a colorful float in a crystal clear hot tub when it’s steaming from the cold. Create a fire in the fireplace to show off its glory. Walk around the yard, pointing out mature trees and flowering gardens. Giving buyers a reason to want to view your property in-person.

Encourage Sharing

Videos can be shared, which should increase the number of potential leads generated by each video. Including sharing buttons next to real estate listing videos and encourages our visitors to share the content. We Post videos on the blog and our company website as well. Social media sharing is also an excellent way to attract potential buyers from out of town and out of the country. Plus a video of your home is a nice remembrance for you to keep.

Takes Clients from Dreams to Reality

The Use and power of a video presentation takes clients from the dream of homeownership to a reality. Including ways to contact us so we can assist more buyers to “see” your home. When you see it in a video it is almost as if you have really visited the home and buyers from out of state have more confidence if they need to buy a home without actually being there.

Do It Differently Than Anyone Else

We use a great videographer that has the eye to do things differently and sets your property apart. A Panoramic video is ideal for large properties with barns, gazebos, and outbuildings. I can Give a buyers a bird’s eye view of the property without leaving their homes, and show how vast it is.

Give your home a Voice

One of the advantages of creating videos is the opportunity to give your home a voice. From professional to humorous, there are many possible approaches to take when filming properties. We Research the target market before creating marketing content to determine what they want and how to best answer their questions. You can shoot videos that overcome potential opposition and prove why the property is a viable option for the buyers.

Establish Trust and Authority

Posting videos with real estate listings takes the process to the next level. Buyers instantly recognize the listing offers more than others because there is enough content to help them make an educated decision. Watching videos has become the new normal before buyers decide to take detailed steps to view a home since the quarantine.

Videos with each real estate listing generate more traffic and leads. With social distancing and the power of social media sharing, videos are among the most effective ways to sell properties today.



© 2021 Powell Team a division of Fred Real Estate Group

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